Tech Lust: How to Cope with Gadget Envy

Great article on how to avoid the Geek syndrome of Gadget Lust:
Here are a few ways a geek can mitigate the lust for new technology:

• Avoid advertising. Beware the insidious power of marketing. You are not immune. We are all subtly manipulated in ways we cannot possibly imagine. When I watch the Macworld keynote addresses, I’m acting as a willing consumer of advertising. Don’t do this. Steer clear of advertising whenever possible.
• Avoid temptation. The best way for me to avoid buying video games is to stay out of the electronics store. If your weakness is audio equipment, keep away from the stereo shop. It’s easier to avoid temptation when we don’t submit ourselves to it in the first place. If you know your weakness, don’t set yourself up to fail.
• Remember it’s not a competition. You’re not going to “lose” by choosing not to purchase the latest equipment. There’s no need to keep up with the Joneses. If your best friend buys a MacBook Air, don’t let it bother you. Don’t buy a new Treo just because your sister got one.
• Make the most of what you have. If you’re a gadget-hound, you already own lots of toys. Resist the urge to upgrade when your current option still works fine. I used to buy a new computer every year. Now I can’t imagine doing that. I’d rather use a machine until it could no longer keep up with me.
• Remember your larger goals. What is it you want to accomplish in life? Will buying a new iPod help you or hinder you in pursuing your dreams? I’m not saying that you should never buy new toys. But before you do make a purchase, be sure that your decision doesn’t stand in the way of a greater purpose.