After having a photo appear on a web site calling him a pimp, he sued, lost and an appeals court responded:
Considering the target audience, the Knievel caption "was most likely intended as a compliment,'' said Judge A. Wallace Tashima, citing one Web site's definition of pimp as a slang term whose meanings include "cool.'' At the very least, he said, any reasonable reader would have considered the caption "an attempt at humor.''I just like the fact that they were able to work the term "dowdy corporate bourgeois" into a sentance.
But Bea said a jury should be able to consider reactions from a more diverse audience. "What about those dowdy corporate bourgeois who are Knievel's clients and who allegedly have abandoned him because of the photograph and caption?'' he asked.
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