My "thought leadership" presentation went fairly well, short of a small miscommunication. I was talking about how people are impacted by the documents they interact with, and how companies can optimize these touch-points to drive additional business, loyalty and satisfaction. This would have been fine if I hadn't been talking to a group of Health Care executives, who just so happen to refer to customers as patients or "members".
Note to self: Never use the words "touch" and "your member" in the same sentence, even if it's quickly followed up by the phrase "with your documents".
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