Em: "Awww! Dad! Pastor Joe said Hell!"
Me: "He's talking about the place called Hell."
Em: "Awww! Dad, you just said a bad word too."
Me: "Em. He's not using in a bad way. That's what makes it a bad word."
Em: (Oblivious to what I just said): "Awwww! Dad, he just said it again!"